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She's That Founder: Business Strategy and Time Management for Impactful Female Leaders
Are you ready to elevate your leadership and scale your business like never before?
This podcast helps female founders become confident CEOs and achieve the next level of business growth by improving executive leadership, refining strategy, building team & systems, and streamlining operations.
I’m Dawn Andrews, your executive coach and business strategist. Kick off those heels (or hey, those stylish flats—you do you) because this show is for you, the unapologetically ambitious founder and visionary leader.
Tune in on Tuesdays & Thursdays for solo episodes and interviews that take you behind the scenes in business with powerhouse female founders and industry experts, where you’ll gain insights on:
- Mastering female leadership skills to elegantly shift from hands-on management to strategic leadership.
- Streamlining your day-to-day with routines, processes, and systems that boost your productivity and keep burnout at bay—because your empire won’t build itself.
- Strategies to delegate effectively, increase revenue, and build impact.
If you’re ready to turn your drive into results that don’t just increase sales but change the world, pop in your earbuds and listen to Ep. 10 | Trust Your Gut: Crafting a Career by Being Unapologetically You With Carrie Byalick
She's That Founder: Business Strategy and Time Management for Impactful Female Leaders
006 | Creating A Movement The World Is Waiting For as Female Leaders -with Elise Pettus
When your nicely-planned life and career take a turn for the unexpected, it’s easy to let yourself get dragged down, crawl into a hole, and feel like a total failure.
Or you could do like My Good Woman, Elise Pettus, and realize that the kind of support you need doesn’t exist yet, find a dozen kindred souls, and start building the movement you know your people need.
Elise is the Founder and Editorial Director of UNtied, an online community that connects women navigating separation and divorce so they can support and educate one another through the process.
Elise took “the worst that could happen” and turned it into her inspiration and motivation to become a bold leader for the thousands of women in her community.
In this episode, Elise and I discuss
- How Elise’s divorce inspired her to found UNtied - now a thriving community with over 3000 members.
- How to be brave when you're shy, and why flipping your “leadership switch” can help you become more courageous on behalf of others.
- Growing a small gathering of women into a community of thousands
This episode at a glance:
[06:44] When the worst has already happened, it removes a lot of the fear that would otherwise stop you from taking risks and doing extraordinary things.
[20:13] How growing a big movement can start small and organically - by filling a void and creating what your people tell you they need.
[30:35] If what you want to offer (and what your people need) doesn’t exist yet, build your model and pave your own road.
[42:06] Giving people you work with permission to boss you around and use their “stern math teacher voice” to stop being in your head and get more and better things done.
[44:02] Helping your people feel safe enough to be vulnerable around you lets you have open conversations about the best way to work together.
[47:11] “Hard skills” directly impact revenue and move the needle. But a business is made up of people, and you need the “soft skills” to work with them effectively.
[53:58] If Elise had a do-over, the only thing she’d change is to ask for help or find a strategic partner (or business coach) sooner.
[53:58] The main element Elise loves to bring out in people is resilience. It’s hard work but so worth it.
[01:04:50] Elise’s essential advice for women going through a divorce.
Resources and links mentioned in this episode:
- Check out UNtied - The Thinking Woman’s Divorce Resource
- Follow Elise on Instagram (@Untiedllc), LinkedIn, and YouTube
- Read the 2015 New York Times article that put UNtied on the map
- Tools Elise mentions: Asana, Google Drive, Dropbox, and ActiveCampaign
- Get the fantastic Year Task Planner that helps Elise get everything done
- Watch
Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.