She's That Founder: Stop Being The Bottleneck and Leader Smarter with AI
You’re listening to She’s That Founder: the show for ambitious women ready to stop drowning in decisions and start running their businesses like the confident CEO they were born to be.
Here, we blend business strategy, leadership coaching, and a little AI magic to help you scale smarter—not harder.
I’m Dawn Andrews, your executive coach and business strategist. And if your to-do list is longer than a CVS receipt and you’re still the one refilling the printer paper... this episode is for you.
Each week, we talk smarter delegation, systems that don’t collapse when you take a nap, and AI tools that actually lighten your load—not add more tabs to your mental browser.
You’ll get:
- Proven strategies to grow your revenue and your impact
- Executive leadership frameworks that elevate you from manager to visionary
- Tools to build a business that runs without burning you out
So kick off your heels—or your high-performance sneakers—and let’s get to work.
Tuesdays are deep-dive episodes. Thursdays are quick hits and founder rants. All designed to make your business easier, your leadership sharper, and your results undeniable.
If you’re ready to turn your drive into results that don’t just increase sales but change the world, pop in your earbuds and listen to Ep. 10 | Trust Your Gut: Crafting a Career by Being Unapologetically You With Carrie Byalick
Episodes
160 episodes
143 | The Bottleneck Isn't Your Team. It's What You Haven't Been Willing to Say Out Loud.
What if the most expensive line item in your business isn’t payroll — it’s the conversation you keep avoiding?This episode exposes a hidden growth ceiling most founders don’t recognize: avoided conversations. When leaders d...
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Season 2
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Episode 143
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6:43
142 | If Your $1M Business Lives in Your Head, It Can’t Scale. Here's The AI Workflow That Fixes It
What if the biggest reason your business can’t scale… is that everything still lives in your head?This episode tackles the hidden scaling problem most founders miss: documentation debt. When your knowledge, standards, and decision...
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Season 2
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Episode 142
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15:05
04 | Inez Kaiser and the Service Business Model Female Founders Are Still Sleeping On | SHE BUILT THIS Ep. 4
What if the reason your service business isn’t scaling… is because you’re selling skills instead of insight?In this powerful “She Built This” episode, Dawn Andrews breaks down how Inez Kaiser, America’s first Black woman to found ...
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Season 1
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Episode 4
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9:37
141 | Hiring Is Not Your Solution (And the “Scale Fast” Crowd Won’t Like This) | Leadership, Delegation & Systems with AI Frameworks
What if the reason your business is stalled isn’t that you need more help, it’s a systems problem you can’t see?Most founders assume the next hire will fix their overwhelm. But if your systems, workflows, and decision structures s...
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Season 2
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Episode 141
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7:00
140 | Your Team Was Never Supposed to Care as Much as You Do. Here's What to Do With That
Why does it feel like you’re the only one in your company who actually cares whether the business succeeds?Many founders quietly resent their team’s lack of ownership, but the real issue isn’t commitment. It’s business design....
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Season 2
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Episode 140
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12:43
03 | Ruth Handler | SHE BUILT THIS Ep. 3
Are you selling a single offer over and over or building a system around your offer that creates multiple revenue streams?This episode breaks down the real genius behind Barbie, the business system Ruth Handler built around it.
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Season 2
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Episode 3
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8:55
139 | Why $5M Founders Still Price Like Freelancers
Are you scaling your company? Or just becoming the most expensive employee in it?This episode breaks down why founders at $500K - $5M still operate like high-performing freelancers, approving everything, answering every question, ...
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Season 2
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Episode 139
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6:39
138 | Why $100M Leadership Advice Backfires at $500K–$5M. Here's Why and How AI Can Fix It.
Are you building a $2M business with a $100M playbook and wondering why everything feels harder?This episode breaks down why high-level corporate leadership advice often creates more bottlenecks at the $500K–$5M stage. Dawn disman...
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Season 2
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Episode 138
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15:04
02 | She Invented the Marketing Strategy Every Brand Copies — and Never Gets Credit | SHE BUILT THIS Ep. 2
What if the real reason people aren’t buying from you… is because they haven’t experienced your value yet?This episode breaks down the brilliant marketing system Estée Lauder built long before influencer marketing, social media, o...
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Season 2
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Episode 2
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6:26
137 | Why Most Female Founders Are Losing Their Power, Confidence & Direction To AI & How The Top 1% Use AI Differently
What if the most dangerous thing AI can do isn’t give you the wrong answer… but give you a good enough one right when you’ve stopped trusting yourself?AI doesn’t erode your leadership overnight. It happens quietly when relie...
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Season 2
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Episode 137
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8:54
136 | Is AI Stealing Your Confidence As a Leader? The Critical Difference Between AI As Thought partner vs Decision Maker Most Female Founders Miss | Leadership, Delegation & Systems with AI Frameworks
What if the thing you think is a productivity problem in your business is actually a design flaw, and AI can fix it if you see it clearly?AI isn’t the shortcut most founders think it is, and it’s definitely not a replacement for y...
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Season 2
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Episode 136
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13:29
01 | She Built a Scalable Empire in 1906 With No Tech Stack. What's Your Excuse? | SHE BUILT THIS Ep. 1
If she could build a scalable sales system in 1906… what’s your excuse?Madam C.J. Walker didn’t just sell haircare products.She built a repeatable leadership system that trained thousands of women to distribute them without he...
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Season 2
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Episode 1
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7:14
135 | I Read the Scary AI Headlines and Almost Dumped My Stack | Leadership, Delegation & Systems with AI Frameworks
Are you apiraling and ready to delete every AI tool from your business?After scrolling headlines about AI choosing itself over humans 80% of the time, researchers quitting on safety teams, and existential risk narratives flooding ...
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Season 2
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Episode 135
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9:42
134 | The Delegation Mistake That's Keeping You Stuck Working 60 Hours a Week & The 1 AI Trick to Overcome It | Leadership, Delegation & Systems with AI Frameworks
Are you actually bad at delegation… or are you carrying executive thinking your team has never been trained to see?You don’t have a time management problem. You have a cognitive labor problem. In this episode, Dawn breaks down the...
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Season 2
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Episode 134
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16:19
133 | Why You Need To Stop Outsourcing Your CEO Decisions To Unqualified People & Do THIS Instead | Leadership, Delegation & Systems with AI Frameworks
Are you collecting opinions like evidence instead of leading like the CEO you are?If you're asking your barista, mastermind, or therapist for permission to lead your company, you're not leading, you're hesitating. And it's costing...
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Season 2
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Episode 133
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7:29
132 | The Solo Trap: Why Your Service Business Is Stuck at $300K (And How AI Gets You Out) | Leadership, Delegation & Systems with AI Frameworks
Are you actually “choosing” to stay boutique… or are you trapped in a business model that requires you to stay small?Let’s be honest. You don’t have a hiring problem.You have a capacity problem disguised as a virtue.
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Season 2
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Episode 132
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17:53
131 | This 1 Hack Will Save You $10k Per Month By Showing You Which Tasks Are Eating Up Your Time & Who To Delegate Them To | Leadership, Delegation & Systems with AI Frameworks
Still saying, “It’s faster if I just do it myself”?That phrase is costing you $10K–$15K a month—and keeping you stuck as your team’s overpaid Google.Every time you redo your team's work, you're not just wasting time—you’re ...
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Season 2
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Episode 131
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16:29
130 | Why Female Founders Unknowingly Underprice by 30% & the AI Prompt You Can Use to Fix It Fast | Leadership, Delegation & Systems with AI Frameworks
Are you using your personal buying anxiety to set your business prices?You’re not undercharging because of imposter syndrome. You’re undercharging because you're projecting your Target-run sticker shock onto business c...
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Season 2
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Episode 130
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15:33
129 | The #1 Skill You Need to Give Clear Feedback Without Worrying About Hurting Your Team Members Feelings | Decision-Making To Remove Business Bottlenecks for Female Founders
What if the reason you’re burned out isn’t delegation—but the fact that you’re managing other people’s approval instead of leading?You don’t struggle with delegation—you struggle with giving clear feedback to the people w...
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Season 2
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Episode 129
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11:41
128 | Why the Smartest Female Founders are Still the Bottleneck in Their Business and the AI Audit that Fixes It | Leadership, Delegation & Systems with AI Frameworks
Are you doing $200/hour thinking... while stuck in $25/hour tasks?If you're grinding out 40 hours of work in a 20-hour window and still can't find space to think strategically, you're not bad at time management. You're stuck in a ...
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Season 2
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Episode 128
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22:01
127 | Female Founders Stop Carrying Marketing When AI Becomes the Team w/Pam Langord (Part 2) | Leadership, Delegation & Systems with AI Frameworks
Are your marketing systems secretly built for burnout?If you’ve ever ghosted your own funnel because it felt like a second full-time job, you are not alone and you’re not broken.In this Part 2 convo with Simply Magic Market...
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Season 2
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Episode 127
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21:30
126 | Female Founders Waste 20 Hours Weekly On Marketing Until They Do This With AI w/ Pam Langord (Part 1) | Leadership, Delegation & Systems with AI Frameworks
Exhausted from posting nonstop and still hearing crickets? It’s not your content, It’s your system.If you’ve ever felt like marketing is a full-time job on top of your full-time job as a founder, you’re not alone and you’...
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19:55
125 | REPLAY: The 3-Text Test: How Female Founders Use AI to Stop Their Team From Treating Them Like Google | Leadership, Delegation & Systems with AI Frameworks
If your team is texting “How do I…?” at 7PM, you’ve become their expensive search engine. At your CEO salary, that’s draining time and focus.This isn’t about being mean. It’s about breaking the habit of training your...
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Season 2
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Episode 125
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6:04
124 | REPLAY: How Smart CEOs Build SOPs Without Boring Themselves (or Their Teams) | Leadership, Delegation & Systems with AI Frameworks
Let me guess — your team still pings you for every little thing, and that SOP you swore you'd write is still just a blank Google Doc mocking you from your drive.This episode isn’t about operations — it’s about freedom. Because if your bu...
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Season 2
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Episode 124
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16:01
123 | Renee Nicole Good. A Thursday Rant on Power, Leadership, and the Cost to Women
Is it still leadership if it leaves you exposed?Renee Nicole Good’s death is a tragedy and a mirror. In this Thursday quick-hit, Dawn Andrews confronts the uncomfortable truth that leadership, as it’s sold to women, often ignores ...
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Season 2
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Episode 123
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7:05
